Zoomer - CARP - MuchMusic
Oct. 19th, 2019 05:08 pmFor the last few years I have seen the magazine ZOOMER on the newstands and resisted it. It was relentlessly aimed at me in my guise as faceless member of the money demographic. It had all the appeal of a juggernaut. I expected to be simpered at condescendingly. Two days ago I caved and bought a copy for two reasons: (a) it was way (waywaywaywayway) cheaper than the other magazines that interested me as in 6 bucks compared to 17 (!!!); and (b) it had Helen Mirren on the cover. Mirren was actually the reason for the purchase, and the price just sealed the deal. I haven't made it all the way through the magazine (refreshingly text rich) yet, and yes there are the expected "be all you can be while your wheels fall off" and "wrinkly is the new dewy" features, but I was favourably impressed to discover that it is Canadian focused. I still thought the name was kinda argh because I thought it was meant to be something like Zippy bOOMER, or something like that, which kinda makes me queasy.
Today my demographic twin in my vast pool of cousins forwarded me an email comparing the main five (really - all the pollsters and media count CPC, but not the Rhinocerous Party, which I think has a bigger percentage in any of the polls which include them) parties (in the Monday election in Canada) and their platforms as they pertain to seniors. This compare and contrast sheet was put together by CARP, which was formerly the Canadian Association of Retired Persons, until it was purchased by Moses Znaimer, and rebranded and aligned with ZOOMER.
So I did some googling[1], and discovered that ZOOMER is called ZOOMER because Moses Znaimer's last name starts with a Zed. Oh. Funny how I can kinda respect that sadly narcistic ego move more than I can repect the idea of making boomers a cutesy spunky demographic.
Anyhoo. I discovered that Znaimer has been a mover and shaker in Canada since forever, and he was the originator of MuchMusic - which is/was seriously a big deal in Canada. I was sorry when they stopped being all music all the time and sank to terrible sitcoms and reality shows, but hey.
So. Looking at the CARP website and the ZOOMER website, it is obvious that Znaimer sees this as a lucrative basis for selling our eyeballs to advertisers - oh surprise surprise. And I suspect that as long as it doesn't get too impertinent, I will be able to tolerate "wrinkles: a joyous sign of wisdom" articles in order to get Canadian content and sage celebrity sayings by people I have the faintest chance of having heard of (for a reasonable price).
However, I don't admire this make-a-buck move enough to, y'know, actually *subscribe* to anything.
[1] - sadly, I know that google is compromised, but my true stance in my heart of hearts is that you will only get my google away from me if you wrench it out of my cold dead hands.
Today my demographic twin in my vast pool of cousins forwarded me an email comparing the main five (really - all the pollsters and media count CPC, but not the Rhinocerous Party, which I think has a bigger percentage in any of the polls which include them) parties (in the Monday election in Canada) and their platforms as they pertain to seniors. This compare and contrast sheet was put together by CARP, which was formerly the Canadian Association of Retired Persons, until it was purchased by Moses Znaimer, and rebranded and aligned with ZOOMER.
So I did some googling[1], and discovered that ZOOMER is called ZOOMER because Moses Znaimer's last name starts with a Zed. Oh. Funny how I can kinda respect that sadly narcistic ego move more than I can repect the idea of making boomers a cutesy spunky demographic.
Anyhoo. I discovered that Znaimer has been a mover and shaker in Canada since forever, and he was the originator of MuchMusic - which is/was seriously a big deal in Canada. I was sorry when they stopped being all music all the time and sank to terrible sitcoms and reality shows, but hey.
So. Looking at the CARP website and the ZOOMER website, it is obvious that Znaimer sees this as a lucrative basis for selling our eyeballs to advertisers - oh surprise surprise. And I suspect that as long as it doesn't get too impertinent, I will be able to tolerate "wrinkles: a joyous sign of wisdom" articles in order to get Canadian content and sage celebrity sayings by people I have the faintest chance of having heard of (for a reasonable price).
However, I don't admire this make-a-buck move enough to, y'know, actually *subscribe* to anything.
[1] - sadly, I know that google is compromised, but my true stance in my heart of hearts is that you will only get my google away from me if you wrench it out of my cold dead hands.